What Punjab reads now

Punjabi news is now consumed mainly on phones. The Punjabi dailies have digital editions, Punjabi television news channels are numerous, and a large informal ecosystem of YouTube channels and social media pages operates alongside them.

The informal channels are fast, poorly sourced, and often run by one person with a phone. They reach very large audiences in the villages and in the diaspora simultaneously, and they carry a substantial amount of material that would not survive editing.

The diaspora is a major part of the audience and in some cases the funding, which means Punjab's public argument is now conducted partly by and for people who do not live in it.

The formal Punjabi press is under the same commercial pressure as newspapers everywhere and has been shedding reporters.

A state with serious unresolved questions about water, land, debt and accountability has fewer working investigative reporters in Punjabi than it had thirty years ago, and more people producing content than ever.

Rural Punjab reads Punjabi dailies and watches Punjabi television, and the urban middle class reads English and Hindi. The two audiences are told different things about the same events.

The fastest growth is in Punjabi language video on social platforms, which has no editorial structure of any kind and is where most political argument now happens.

The diaspora media is part of the same system. A story breaking in Punjab is being argued about in Surrey the same evening, in Punjabi, on the same platforms.

What we don't know

  • The scale and funding of the informal Punjabi digital media sector.

Where to check this

Named but not linked. These are real, findable documents. This project has not consulted them for this page.

  • Circulation and viewership data for Punjabi media.
  • Reporting on Punjabi digital media.

This page has not yet been read through by the editor. Treat it with more caution than the rest.

How this page was written. The text is compiled from the standard published histories and reference works, not from a document held in hand. Nobody from this project has visited the place or read the archive. The list above is where a reader can go to check it, not a record of what was consulted line by line. Dates and figures are the received account. If you hold something better, write in and it will be corrected.

This is one of 220 accounts in When the Water Went, the chapter of this site covering Punjab since 1947: land, water, debt and everything after.